Sunday, April 21, 2013

Our First Press Release

Last week I had the good fortune to eat dinner with a friend that I really respect and while we were eating, I was telling him about SixTwelve's upcoming Hard Hat Tour. He asked me if I was going to do a press release. A PRESS RELEASE???? I was just inviting all of my Facebook friends to come see the building because so many of them had said they would like to take a peak inside. I didn't even think about a press release. I also thought it was way too late to do something like that. This was just an informal tour.

Of course, as more and more people said they would be coming, I thought, "Maybe I should create one...just for the experience of learning how to do that. I've never written one up before and that skill could come in handy in the future." Romy encouraged me to write one too, so I asked our awesome board member, Tracey Zeeck, if she thought I should and she said it could be good for posterity. So I decided to give it a go!

I totally underestimated how long it would take to write one up. I thought, "I wrote a thesis this time last year. I can handle a one page press release." Ha! It took me about an hour to muddle my way through choosing the most important information, a quote that could be used and a short explanation of what SixTwelve will be. I laughed at myself after I finally finished.

I sent it to Tracey, and she replied with a revamped (and much, much better) version, along with this kind note:

Ok I plan to rearrange a lot of it, so just a heads up. Don't want you to think you didn't do a fab job ;-)

I'm really grateful for Tracey. I want to learn how to do things well and I know we all have to start somewhere, but it really helps to have guidance, especially from someone like her. I respect that woman. She knows what she's doing and gets things done. AND SHE IS KIND. I realize more and more that the people we've chosen for board members are people that we want as teachers. We're so lucky to have them. Thanks, Tracey, for all of your help.

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